Who we are

Behavioral finance practitioners focused on Ghana's evolving money culture

Be Free, Inc. launched in 2023 with a single objective: make mindful money habits accessible and human. We combine experimentation, storytelling, and data governance to deliver experiences grounded in Ghanaian realities.

Coach guiding emerging manager through savings habit checklist using sky blue touchscreen display inside informal learning hub decorated with inspirational typography panels

Our first year in numbers

We are a young outfit with one year of field-tested learnings. Our agile cycles help us stay adaptive and responsive to participants across industries and income bands.

14

curated habit experiments run with banking, tech, and creative sector teams located in Accra and Kumasi.

160+

individuals supported through confidential coaching pods and group habit retrospectives.

0 Data Breaches

achieved with strict adherence to the Ghana Data Protection Commission guidance and internal protocols.

Financial wellbeing facilitator analyzing anonymized spending data visualized as colorful constellations while discussing regulatory alignment with Ghana Data Protection Act requirements

Ghanaian insight shapes every conversation

We design interactions that honor local customs, community obligations, and the fluid nature of income flows in Ghana.

Community context

We respect susu cycles, church contributions, extended family responsibilities, and informal sector realities. These are integral to our scenario planning and habit design.

Our research includes shadowing market traders, participating in community credit meetings, and collaborating with local NGOs to understand financial caregiving dynamics.

Regulatory awareness

We benchmark each program against Bank of Ghana consumer education notes, the Payment Systems and Services Act, and Data Protection regulations.

This frame allows organizations to implement culture shifts without compromising compliance or customer trust.

Our method blends empathy, analytics, and habit loops

Immersive listening

We begin with qualitative interviews, digital diary studies, and spending reflections to capture motivations and systemic constraints.

Experiment-driven design

We co-create micro-experiments, track outcomes weekly, and reconfigure prompts based on grounded feedback.

Transparent reporting

Every engagement ends with dashboards, narratives, and action guides that leaders and participants can instantly apply.

Young professional team in Accra brainstorming practical savings milestones around modern glass board with motivational sticky notes and animated icons projected on surrounding walls

Ethics and safety at the core

Trust is essential when discussing money choices. We adhere to global good practice and Ghanaian legislation to protect your data and dignity.

  • Formal consent procedures explaining data usage, storage duration, and participant rights.
  • Encrypted storage for digital reflections and anonymized reporting for group sessions.
  • Annual review of policies with input from legal advisors registered in Ghana.

What is next for Be Free, Inc.

We are building partnerships with microfinance institutions, HR associations, and youth-led startups to extend our reach. Our roadmap includes:

  1. Creating a library of Ghana-specific habit prompts co-designed with educators and community leaders.
  2. Testing lightweight digital check-ins that work seamlessly with low-bandwidth contexts.
  3. Documenting case studies that highlight wins and lessons for communities across West Africa.